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Entrepreneurship: Market Research

A guide to entrepreneurship resources for BAS students

Market Research

Market research reports blend consumer behavior and economic trends to confirm and improve your business idea. They can help you identify and target a specific market. It’s crucial to understand your consumer base from the outset. Market research lets you reduce risks even while your business is still just a gleam in your eye. Gather demographic information to better understand opportunities and limitations for gaining customers. This could include population data on age, wealth, family, interests, or anything else that’s relevant for your business.