Before you can start your company, you will need to understand the general state of your industry, its growth potential, and how your business model fits into the landscape. Industry research will uncover different threats and opportunities you can consider. Many influences shape an industry including barriers to entry, government or industry regulations, major competitors, and cost structure.
Powered by Hoover's™, a Dun & Bradstreet Solution, Mergent Intellect is a flexible web-based application that features a deep collection of worldwide business information that enables companies to generate insightful business intelligence.
A new solution designed to support the unique teaching and learning needs of business faculty and students, ProQuest One Business delivers a mix of practical and theoretical content in an interface that helps students build the research skills they'll need for success in their courses and careers.
A business-focused experience intuitively guides users to content like journal articles, books, and company, industry and country reports – the materials they need for their most common assignments. Company Overview Pages help students quickly find the best resources for in-depth company research, including SWOT analyses, case studies, and industry reports.