LibGuides: Professor Pachter Lib Guide: Unit 1: Overview of Mass Media

Lesson 1: Branding

Consumer Culture
On Campus | Off Campus
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Hinchey, Patricia H. "Consumer Culture." Pop Culture Universe: Icons, Idols, Ideas. ABC-CLIO, 2016.
Gender and Corporate Branding
On Campus | Off Campus
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"Gender should be a factor in corporate branding projects." Milwaukee Journal Sentinel (WI) 31 Jul. 2016, Metro, D Business: 01. NewsBank.
Branding in the Social Media Era
Rhodes, Danielle. "Branding Strategy in the Social Media Era." Impulse Creative.

Saving Democracy
Seattle Times Staff. "Saving Democracy." Seattle Times. 11 Aug. 2019.
The Advantages of Media Consolidation
Dontigney, Eric. "The Advantages of Media Consolidation." Bizfluent. 26 Sept. 2017.

Net Neutrality Has Been Repealed
Collins, K. "Net Neutrality Has Officially Been Repealed. Here’s How That Could Affect You." The New York Times, 11 June 2018.

Fake News
On Campus | Off Campus
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Haber, Morey. "The Real Risks of Fake News." Risk Management, Apr. 2017, p. 10+. Academic OneFile,

Prior Restraint
Lee, Douglas. "Prior Restraint." First Amendment Center. First Amendment Center Publications. 13 Sept 2002.
When Can Free Speech Be Restricted?
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Fact Box: When Can Free Speech Be Restricted. Reuters, 2017.
Journalists as Enemies
"Trump’s Attacks on Media Raise Threat of Violence Against Reporters, UN Experts Warn." The Guardian, 2 Aug. 2018.

Inequality in Media
Smith, Stacy, et al. Examining Inequality in 900 Films. USC Annenberg School for Communication and Journalism, 2017.
#metoo
Hostler, M.J., & O’Neil, M. "Reframing Sexual Violence: From #MeToo to Time’s Up." Stanford Social Innovation Review, 17 April 2018.
Gamergate
Dockterman, Eliana. "What Is #GamerGate?" Time. Time Inc. 16 Oct 2014.
Crazy Rich Asians and Black Panther
Han, K. "No, Crazy Rich Asians isn’t the 'Asian Black Panther'." Teen Vogue, 27 April 2018.

Digital Media Ethics
Ward, Stephen. "Digital Media Ethics." University of Wisconsin-Madison Center for Journalism Ethics.
SPJ Code of Ethics
"SPJ Code of Ethics." SPJ Ethics Code. Society of Professional Journalists. 2014.