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Professor Pachter Lib Guide
Unit 1: Overview of Mass Media
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Professor Pachter Lib Guide: Unit 1: Overview of Mass Media
MMC 1000 Course Information
Unit 1: Overview of Mass Media
Unit 2: Forms of Mass Media
Unit 3: Advertising and PR
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Lesson 1: Branding
Consumer Culture
On Campus
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Off Campus
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Hinchey, Patricia H. "Consumer Culture." Pop Culture Universe: Icons, Idols, Ideas. ABC-CLIO, 2016.
Gender and Corporate Branding
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Off Campus
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"Gender should be a factor in corporate branding projects." Milwaukee Journal Sentinel (WI) 31 Jul. 2016, Metro, D Business: 01. NewsBank.
Branding in the Social Media Era
Rhodes, Danielle. "Branding Strategy in the Social Media Era." Impulse Creative.
Lesson 2: Consolidation
Saving Democracy
Seattle Times Staff. "Saving Democracy." Seattle Times. 11 Aug. 2019.
The Advantages of Media Consolidation
Dontigney, Eric. "The Advantages of Media Consolidation." Bizfluent. 26 Sept. 2017.
Lesson 3: Net Neutrality
Net Neutrality Has Been Repealed
Collins, K. "Net Neutrality Has Officially Been Repealed. Here’s How That Could Affect You." The New York Times, 11 June 2018.
Lesson 4: Media Bias and "Fake News"
Fake News
On Campus
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Off Campus
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Haber, Morey. "The Real Risks of Fake News." Risk Management, Apr. 2017, p. 10+. Academic OneFile,
Lesson 5: Journalists as Whistleblowers
Prior Restraint
Lee, Douglas. "Prior Restraint." First Amendment Center. First Amendment Center Publications. 13 Sept 2002.
When Can Free Speech Be Restricted?
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Fact Box: When Can Free Speech Be Restricted. Reuters, 2017.
Journalists as Enemies
"Trump’s Attacks on Media Raise Threat of Violence Against Reporters, UN Experts Warn." The Guardian, 2 Aug. 2018.
Lessons 6 and 7: Sexuality, Gender, Sexism and Racism
Inequality in Media
Smith, Stacy, et al. Examining Inequality in 900 Films. USC Annenberg School for Communication and Journalism, 2017.
#metoo
Hostler, M.J., & O’Neil, M. "Reframing Sexual Violence: From #MeToo to Time’s Up." Stanford Social Innovation Review, 17 April 2018.
Gamergate
Dockterman, Eliana. "What Is #GamerGate?" Time. Time Inc. 16 Oct 2014.
Crazy Rich Asians and Black Panther
Han, K. "No, Crazy Rich Asians isn’t the 'Asian Black Panther'." Teen Vogue, 27 April 2018.
Lesson 8: Ethics
Digital Media Ethics
Ward, Stephen. "Digital Media Ethics." University of Wisconsin-Madison Center for Journalism Ethics.
SPJ Code of Ethics
"SPJ Code of Ethics." SPJ Ethics Code. Society of Professional Journalists. 2014.
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