| Type of source | In text | Reference page |
| Company Profile | (Hoover's, 2018). |
Hoover’s. (2018). Google Inc. [Company profile]. Retrieved from http://www.hoovers.com/ |
| Industry Profile | (IBISWorld, 2018). |
IBISWorld. (2018). Retail sector [Industry report]. Retrieved from http://www.hoovers.com/ |
| SWOT Analysis | (MarketLine, 2018). |
MarketLine. (2018). Southwest Airlines Co. [SWOT]. Retrieved from http://www.marketline.com/ |
| Stock Report | (Zacks Investment Research, 2018). |
Zacks Investment Research. (2018, April 23). Google Inc. [Stock report]. Retrieved from http://www.zacks.com/ |
| SEC Filing | (Apple Inc., 2017). |
Apple Inc. (2017, October 31). U.S. Securities and Exchange Commission form 10-K. Retrieved from http://www.sec.gov/Archives/edgar/data/320193/000119312512444068/d411355d10k.htm |