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ENC 1101 College Composition (Belle Glade Campus)I: Home

Professor Contact

For questions about course content, required readings, or assignments, please contact your professor:

Professor Christopher Schmersahl

Phone: (561) 790-9054

Email: schmersc@palmbeachstate.edu

Office Location: LGA 0211, Loxahatchee Groves

 

Cross-Curricular Assignments

Here you'll find a list of links with cross-curricular assignments completed by students.

Visual Argument: Crafting a Compelling Commercial

On a daily basis we are bombarded with visual arguments. Whether they be magazine ads, billboards, or commercials, visual arguments use various forms of appeals to convince us that their overall message is correct. A restaurant commercial may convince us to buy a new hamburger, or a charity ad may convince us that we should donate money to some cause. Regardless of the purpose, each ad will use at least one of the following types of appeal:

  • Emotional (Pathos)
  • Rational or Logical (Logos)
  • One based on the credibility of an individual or expert (Ethos)

Furthermore, certain literary devices are frequently employed to make the ad even more compelling. An example of this would be hyperbole (exaggeration). For instance, we could imagine a shoe commercial where a child puts on a new pair of sneakers and can now dunk a basketball. Since this set of circumstances is highly unlikely, this would be hyperbole. On the other hand, we have accent, which highlights an object or person. If in the same ad everything was in black and white and the shoe was in color, then that object would be accented. Furthermore, merely zooming in on the object could be a form of accent.

Our Composition I class had to craft television advertisements for some fictional product or service. The ad needed to contain all three types of appeal: pathos, logos, and ethos. Furthermore, the ad had to contain at least two visual literary devices:

  • Accent: one object is highlighted
  • Hyperbole
  • Metaphor
  • Metonymy/Synecdoche (suit for business person or crown for ruler)
  • Visual pun

After the actual advertisement, the students then had to identify and explain the types of appeal present and the literary devices that were employed. Each student then had to write an in-class response summary explaining these features as well as their role in creating the project.

Sample Student Video

Here is a sample video created by a group of students. Click to watch.

Sample In-Class Summary Response

Heather Burch

Professor Schmersahl

Composition I

9 December 2014

Visual Argument Summary

            In my group assignment to create a compelling commercial, we chose the product NoSqeeters. NoSqeeters is a mosquito repellant lotion you can use to kill or repel, and it moisturizes your skin all at the same time! It also has a pleasant fragrance, so you don’t smell bad. The position this advertisement qualified was to persuade people to buy and use our product to help protect them from irritating blood suckers and moisturize their skin while smelling phenomenal!

            Pathos means persuading by appealing to the reader’s emotions, also known as emotional appeal. Pathos was present in this advertisement when Hailey was swatting the mosquito away from her. This may make the person feel angry, irritated, or annoyed. An appeal to pathos also causes the audience to identify the writer’s point of view.

            Persuading by the use of reasoning is logos, also known as the logical or rational appeal. Logos was present in this advertisement when Haley and I (Heather) talked about the product and tested it out for self-experience and knowledge. It could also be present when Bernie talked about the product when identifying the three appeals in the advertisement. When showing logos, we gave reasoning on why the buyer should use this product. This gave the reviewer a chance to argue if needed but helped us by having facts to back up our claim!

            Ethos is convincing by referencing the character of the author. This is also known as credibility. Ethos was present when Thomas, the doctor, and Jay, the hunter, gave their personal experience of using this product and explained why the buyer should use it. This leaves a good impression on the buyer when deciding if the product is good or not and also worth buying.

            The visual literary devices were employed also known as accent and hyperbole. When the commercial zoomed in on our product, that action was known as accent. Hyperbole was present when Leyanis the mosquito goes back for more after Hailey put on the repellant lotion and the mosquito was repelled and instantly died.